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My story

In 1984, I started working in a male-dominated, traditional and engineering-heavy company. There I experienced some amazing leadership that seemed to be innate because leadership development barely existed at the time. Those leaders saw and affirmed me in a way that I can still feel great warmth towards. I also saw less good leadership, yes downright lousy. I was patted on the head and exposed to the whole palette of master suppression techniques. I worked there for 17 years and thought I would start in the advertising industry as a copywriter, as I have a great interest in languages. But after studies in media and communication science and Swedish, I also wanted to learn how people take in messages – not just how to get them out – and studied pedagogy. There it just said BAAAM! After all, it was adult learning and development that I wanted to devote myself to, and my new path as a leader developer took off...

 

Through my work with personal values, I have come to grips with and live in line with my own values as much as possible. They act as my inner compass, help me make decisions, prioritize and create more meaning in life. Right now, it is the values INSPIRE , AUTHENTIC and HUMOR that get the most space in life.

Agneta Lundgren
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On course with Donalda

This is Donalda Lanka, my alter ego who is a caricature of a boss, or…? She keeps a vlog from a leadership training course she was forced to attend after receiving horrendous results in an employee survey.

 

Do you know a boss like that or do you recognize yourself? I do it myself anyway. She brings up various themes that I then write more about in other posts. Everything in the area of leadership, self-leadership, communication and collaboration – brain-friendly and values-based. So if you follow Allez's Instagram account, you get some entertainment from Donalda and some education and tips from me, Agneta.

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Get in touch - I'd be happy to talk to and email with you!

Tack för din kontakt!

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